What is the overarching narrative that runs through your church or ministry right now? At the risk of being too simplistic, it is probably one of two extremes. One is a story of woe and discouragement. It's captured in the phrase, "2020 is trying to kill us," and it includes a recitation of all the different difficulties that we are experiencing.
A second says, "In the midst of a lot of bad news, God is doing something." It's a narrative that expresses curiosity and anticipation. It is not a naive view that ignores reality, but it is anchored in confidence that God is with us and is at work in our world.
It's important to note that you can find facts to support either narrative. More important to note is that those in leadership largely determine which of the two narratives has the most traction within an organization. The themes and stories that you emphasize in your communication will set the tone for your church or ministry.
“Those in leadership largely determine which of the two narratives has the most traction within an organization. ”
The first narrative emphasizes survival. Phrases like “hunker down” or “conserve resources” or “circle the wagons” characterize this narrative. This is a natural instinct when the world seems to be a dangerous place.
The second narrative emphasizes opportunity. Leaders may talk about “taking new ground” or “better to try and fail than not try at all” or “getting out of our comfort zone.” It calls for movement that breaks out of the status quo.
What narrative would best serve your church or ministry right now?
As you might guess, I believe the positive choice is better. Leaders who want to breathe life into the positive narrative do more than repeat the simple phrases in the previous paragraph. These leaders:
Find and highlight the stories of good things that are happening. Dan and Chip Heath refer to this as “finding the bright spots.” Even in a pandemic, you’ll see bright spots if you look for them.
Encourage creativity and experimentation. This may lead to new bright spots to highlight. And when it fails, the leader applauds the willingness to try something new.
Retell the biblical stories that show God showing up and God’s people prevailing in the most difficult circumstances.
Enlist others to be positive storytellers. The burden of creating a positive narrative shouldn’t fall on a single individual. Recruit and empower a team for this task.
Stay anchored spiritually. Shaping and sharing a positive narrative comes much more easily from a soul that is being nourished by the Holy Spirit.
Finally, these positive leaders know that a narrative is much more than a story. It can change the trajectory of a church or ministry. So begin shaping your tomorrow with the words you choose today.
Mike Bonem is a consultant, coach, speaker, church leader, husband, and father who loves to help ministries and leaders reach their God-given potential. He is the author of Leading from the Second Chair and 3 other books on ministry leadership. Mike can be found online at www.mikebonem.com.
A version of this article originally posted on MikeBonem.com
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